e-Strategy Internet Marketing Blog - Latest Comments

Re: Where College Students Hang Out Online

Turner — Wed, 03 Apr 2013 05:15:14 -0000

this was helpful. I agree with you on your Twitter breakdown. It does take time and a certain patience.

Re: TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice

Mike Essex — Thu, 28 Mar 2013 11:46:02 -0000

Very surprised by the results for Speechpad. We've used them for over 100 videos and have never seen a transcript as bad as the one above. I do suspect that perhaps they outsource the results which could explain why the above example was so bad if they had a bad supplier, although the worst we've ever had has been the occasional typo (of about max 5 typos on a 10 minute video is great in my opinion).

Re: TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice

T Bird — Fri, 22 Mar 2013 12:46:53 -0000

How did you put that video into Google Voice to produce the transcription?

Re: Panel Discussion: The Pros & Cons Of Podcasting

michael gocia — Fri, 08 Feb 2013 06:33:24 -0000

This is really great to see such interesting discussion , I think podcasting is important in promoting business in a easy way .

Re: TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice

David Stack — Thu, 31 Jan 2013 15:44:10 -0000

What we've received from Speechpad was much better than that. This look like someone didn't even look at it but just ran it through software.

Re: Beyond Social Media: Huh, Mercedes? [PODCAST]

MicroSourcing — Thu, 10 Jan 2013 23:14:16 -0000

It's a low-key but endearing commercial ad for Mercedes Benz. Its tone is different from most car commercials, where speed, status and action are emphasized.

Re: Beyond The Paywall: Paying For Local Journalism

K.Singh, London — Thu, 22 Nov 2012 14:45:02 -0000

There is no doubt that getting covered or listed in any print media whether it is local or national can do wonders for a business. I personally think that getting coverage is not as hard it may sound. Most businesses do not try so will never find out.

Re: Beyond The Paywall: Paying For Local Journalism

Nancy — Mon, 19 Nov 2012 19:28:29 -0000

Thanks for the great article!!!

Re: Beyond The Paywall: Paying For Local Journalism

superior marketingllc — Sat, 17 Nov 2012 01:27:32 -0000

Nice post

Re: Beyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]

robert.kamble — Thu, 08 Nov 2012 23:58:59 -0000

The social media has really helped Mr. Obama in his election campaign.

Re: Beyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]

Aishwaryaa Ravi — Sun, 28 Oct 2012 01:21:38 -0000

Really an effective title! I am totally against the way Social platforms are going wild these days. Going beyond Social media is absolutely necessary. Can i know the ways you think a company or an entrepreneur can actively engage with the users, fans and customers otherwise?

Re: Target’s Falling For You Branded Entertainment Campaign

Aaron Pearson — Tue, 23 Oct 2012 19:17:10 -0000

So is it working?

Re: TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice

Chuck — Tue, 16 Oct 2012 07:22:12 -0000

Wow, that is a terrible transcript. I do transcriptions through Amazon Mechanical Turk for Speechpad's sibling company, SpeechInk, and I would be ashamed to be associated with that work product (actually, I probably wouldn't have been paid if I'd done such a piss-poor job). Did you ever follow up with Speechpad and find out if a human being had ever actually worked on that transcription?

Re: Consumer-Generated Online Product Videos

Benjamin Cook — Thu, 30 Aug 2012 11:49:56 -0000

You bring up a good point about how consumer-generated content is inherently more trustworthy than coming from a company. I think that same trustworthiness can be strengthened when content creators find some way to affirm their relationship with their audience (responding to blog comments, being followed on Twitter, being Friends on Facebook, etc.).

I suppose some businesses would have more of an interest in going after the video bloggers than others. Probably products that can be visually displayed and have some functional purpose are the best candidates.

Re: Consumer-Generated Online Product Videos

Lotus Marketing — Thu, 30 Aug 2012 11:12:07 -0000

True, video is getting a lot more important now with the available bandwidth of the users

Re: Consumers Finding & Sharing Daily Deals

Benjamin Cook — Wed, 22 Aug 2012 15:35:45 -0000

It would be interesting for companies to be able to see the dynamics of a Groupon or other daily deal campaign. You mention that companies probably aren't paying much attention to how their daily deals are being shared, but I would argue that they are interested in knowing about this interaction to better gauge ROI. I wonder if in the future these daily deal companies will start offering simple analytics to go along with their service. Wouldn't it be cool if a company could know the % of coupons redeemed that came from existing fans on Facebook or the % of coupons purchased from a referral source?

Re: The Dawn Of The Social Enterprise

derickson — Mon, 13 Aug 2012 17:09:35 -0000

Thanks for the heads-up on the broken link, Graeme. I fixed it.

I think you're probably right as to why Blue Shirt Nation is no longer active but I imagine they'd lose something by relying solely on public social media.

There are plenty of internal issues any employee would be reluctant to discuss in open forums but that the company would benefit from a discussion within its own walls, so to speak.

Re: The Dawn Of The Social Enterprise

Graeme Thickins — Sun, 05 Aug 2012 07:50:43 -0000

David, nice stats! But that Blue Shirt Nation link goes to a dead page. Maybe that's fitting, as I understand it's no longer an active project at Best Buy, Which raises the question...why? I think it's because the company concluded it didn't need a special program -- all employees should just naturally be on social media, and pretty much were.

Re: CEOs Hating On Marketers

derickson — Thu, 19 Jul 2012 08:23:39 -0000

Thanks for you comment, Benjamin. What do you think are some of the important metrics we should be tracking?

Re: CEOs Hating On Marketers

Benjamin Cook — Wed, 18 Jul 2012 16:42:51 -0000

Nice post - I liked your comment about how executives don't appreciate the online metrics that don't fit the mold of more traditional metrics like ROI. I heard a podcast on the most recent CMO survey that said companies are projecting increasingly larger percentages social media spend over the next five years. With more money being pumped into social media, I'm sure CEO's will start demanding real metrics that go beyond "likes" and followers. The tricky part with social media is tying it to ROI to gauge effectiveness. Marketers have to make the argument that their efforts are creating brand lift, creating engagement, generating word-of-mouth, and enabling them to monitor the pulse of consumer sentiment which all are contributing factors to the bottom line.

Re: TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice

Iwilltellyouwhy — Tue, 26 Jun 2012 23:19:06 -0000

The google voice one is actually deep beatnik poetry (think Ginsberg or Kerouac) , about the economy, the internet and its effect on society ("We are video", etc) , coupons, getting a ticket, God, death/murder, money, scorned lovers (I guess Jennifer is leaving/killing herself because of either her lesbian lover (references to she) or a male lover involved with another woman).
" I. Jennifer,my phone does your way around these components," (her phone does your way around these components?)
Also at the end there are a lot of "allegedly killed" and they should be collect in one place? Also she got a ticket, even though she's white ("white and I got a ticket"). And the person who wrote her the ticket is "Harvey". She's then expressing her distaste with tickets, "a fine, alright" "bargained one way"Double wall’s aunt Dave
auto clipping coupons.

I wasn’t able to help.

God, I’m still at work and
I don’t want to rent back

white and I got a ticket

when they save a trip out

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one way

and Harvey something like
that.

You know what a lot, the
regular blog compete.

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Ho Ho Ho Ho Ho

so quickly.

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group

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inquired.

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website or popping up

all over the

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to meet with you.

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And if you’re near term.

People seem to you

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coupon.

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buy that

and it’s my van

had to make sure

you by 10:15 if you see
you.

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Perr that he has to work
together to sign it.

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It’s agencies center is
now

I will definitely help.

I mean it was so

I think that process.

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I thought it was all a
difference.

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take the plunge.

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know

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for a short period of time

large group of people
sender immediately.

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expire on the engaged

for all of the buyer.

Well, I have by filling in
selling.

I have figured out What
happened.

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my phone does your way around
these components,

classes in cape town to sing.

She don’t know.

I just got a deal that will
change it

to the rental changes

request on sounds

fine friends and gelating
deadline

think you’re the only by

but she knows soon,

otherwise I’ll talk to you
later.

Bye

and So I heard, and
Substance.

Okay,

bye bye just now,

but that’s my new kind of
thing

popped up cool recruiters

a place to resell these
coupons before they expire.

We’re barking those people
for an even better deal.

Just, buddy Birchfield earlier

and it Infrastructure button

It’s not Ruttenberg. With
her.

It’s. That was a really
miserable, but it

but you can.

You know, debtor to.

Maybe around and I’ve been to
put some progress.

David Erickson study Internet
Strategyand we sent.

Skeets is coupon rate started
in 2000.

Slower and took off in 2009,

the economy from down off

in certain aspects more.

Personalize your.

To better that he’s customers
me.

But has it when the economy improves.

And people are more money

is whether they will have
been praying.

By, The, it’s been revealed
to expect

feels even after merchant of
really ready to give them.

I think that’s it.

Okay bye.

I try to collect all
allegedly killed in one place.

They are supposed to go.

Re: The Kinect-Compatible Amazon.com

derickson — Wed, 13 Jun 2012 15:08:33 -0000

That's what I'm talking about! We've got the technology to very closely replicate the offline experience. I think the technology needs to improve, but you can see where it's going.

Re: The Kinect-Compatible Amazon.com

Kristopher Jensen — Tue, 12 Jun 2012 10:14:33 -0000

I think the real opportunity might be with the two-way capability of transferring data via the kinect. If an Amazon seller were able to watch a person virtually trying out their item they could gauge reaction, interact, suggest alternatives that might better meet the customer's needs, etc. It could create the personal shopper experience right in the living room.

Re: The Kinect-Compatible Amazon.com

Gareth Jones — Sat, 02 Jun 2012 08:33:45 -0000

I totally love the idea of a virtual store. What would you do if you needed to complain or take an item back?

Re: TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice

Clint Lenard — Fri, 01 Jun 2012 15:28:28 -0000

haha the Google Voice version was the best. I can understand with Dragon, as you have to build voice profiles. I like it, although it's not perfect. It definitely saves time when you don't feel like typing.